Cookie Policy

1. Introduction

This Cookie Policy explains how BetterU LLC ("BetterU", "we", "us", or "our") uses cookies and similar technologies when you visit or use our website, web application, and related services (collectively, the "Service").

By using the Service, you agree that we can use cookies and similar technologies as described in this Cookie Policy, subject to any preferences you set in your browser or device.

This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work, improve performance, and provide information to website owners.

There are different types of cookies:

• Session cookies: stored only while your browser is open and deleted when you close it.
• Persistent cookies: remain on your device for a set period or until you delete them.
• First-party cookies: set by the website you are visiting.
• Third-party cookies: set by domains other than the one you are visiting (for example, analytics providers or embedded services).

3. How We Use Cookies

We use cookies and similar technologies to:

• Operate and secure the BetterU platform
• Remember your preferences and settings
• Authenticate you and keep you logged in
• Improve performance and reliability
• Understand how the Service is being used (in aggregate)
• Support basic marketing and communication (without tracking you across unrelated sites)

We aim to use cookies in a privacy-respecting way and avoid unnecessary or invasive tracking.

4. Types of Cookies We Use

a) Strictly Necessary Cookies

These cookies are essential for the Service to function properly and cannot be switched off in our systems. They are usually set only in response to actions you take, such as:

• Logging in to your account
• Maintaining your session
• Ensuring security and fraud prevention
• Enabling basic navigation and core features

Without these cookies, the Service may not work correctly.

b) Performance and Analytics Cookies

These cookies help us understand how users interact with the Service so we can improve it over time. They may collect information such as:

• Which pages are visited
• How long users stay on certain pages
• General usage patterns (in aggregate)

We use this information to:

• Diagnose performance issues
• Improve user experience and navigation
• Prioritize new features and enhancements

Where possible, analytics data is aggregated and/or pseudonymized. We do not use analytics cookies to build individual behavior profiles for advertising on third-party sites.

c) Functional Cookies

These cookies allow the Service to remember choices you make and provide enhanced functionality, such as:

• Remembering your settings or preferences
• Saving certain UI state or feature toggles
• Improving personalization within the app

If you disable these cookies, some features may not remember your preferences, but the Service will still be usable.

d) Authentication and Security Cookies

These cookies are used by our authentication and security systems to:

• Log you in and keep you logged in
• Protect your account from unauthorized access
• Help detect and prevent abuse or misuse of the Service

These cookies are typically set by our authentication provider and are required for secure access to your BetterU account.

e) Marketing / Communication Cookies (Limited Use)

We may use limited marketing or communication-related cookies to:

• Measure the effectiveness of our own campaigns
• Understand how new users find BetterU
• Support basic remarketing to people who have already visited our site

We do not sell your personal information, and we do not use cookies to track you across unrelated third-party websites for behavioral advertising.

5. Third-Party Cookies

Some cookies on the Service are placed by third parties, including:

• Authentication provider(s)
• Payment processor(s)
• Basic analytics or performance tools
• Embedded content or widgets (if any)

These third parties may collect information about your use of the Service in accordance with their own privacy policies.

We encourage you to review the privacy and cookie practices of any third parties whose services we integrate.

6. Managing Cookies and Your Choices

You have control over cookies through:

• Your browser settings (to block, restrict, or delete cookies)
• Device-level settings (especially for mobile devices)
• Optional in-app settings or banners (if made available)

Most web browsers allow you to:

• View which cookies are stored and delete them
• Block cookies from specific sites
• Block all cookies
• Clear all cookies when you close your browser

Please note:

• If you block or delete certain cookies, parts of the Service may not function properly.
• Strictly necessary cookies are required for core functionality and cannot be fully disabled via our interface.

For more detailed information, you can consult the help pages of your browser (e.g., Chrome, Safari, Firefox, Edge).

7. Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) setting. There is currently no universally accepted standard for how to respond to DNT signals, and we do not currently respond to them.

We will continue to monitor industry practices and standards and may update this policy if that changes.

8. How Long Cookies Are Stored

The duration for which a cookie remains on your device depends on whether it is a session or persistent cookie and the specific settings of your browser and device.

• Session cookies are deleted when you close your browser.
• Persistent cookies may remain for a defined period (for example, days, months, or years) unless you delete them earlier.

We aim to use reasonable retention periods and limit cookies to what is necessary for the purposes described in this policy.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our practices, technologies, or legal requirements.

When we make material changes, we will:

• Update the "Last updated" date at the top of this page; and
• Take additional steps where required by applicable law (such as providing a more prominent notice or obtaining consent).

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.